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The Biggest Face Matching Myths in Retail

About This Webinar


Facial recognition technology is one of the most talked-about tools in retail loss prevention right now. It's also one of the most misunderstood.

Too expensive. Too biased. Too complicated. Too legally risky. Sound familiar?

Join us for a straight-talk session where we're taking the most common myths about FRT head-on — and letting the data, the technology, and real-world deployment experience do the talking.

You'll hear from a technology expert who's deep in the algorithm and a loss prevention practitioner who's actually running it on the floor. No sales pitch. Just answers.

What we'll cover:

• Why lab accuracy numbers don't mean anything without real-world testing
• The truth about bias — and how to verify a vendor's claims
• What deployment actually costs (hint: probably less than you think)
• How legal and privacy concerns get resolved in practice
• What separates systems that work from systems that just look good in a demo

Speakers:

Darian Griffin
Vice President of Loss Prevention, Superior Grocers

Christopher Ochs
Director of Product Management, SAFR

Amber Bradley,
Host, TalkLP